La Serenissima took part in the Culture Hive Small Scale Development Programme organised by the Arts Marketing Association, supported by Arts Council England. The course focused on building a realistic marketing plan to develop audience engagement. The 3 day programme brought together a large number of touring organisations (such as La Serenissima) as well as regional promoters and arts centres who all face similar challenges from the sector. It was a fantastic event and we will be developing plans to spread our vision more widely over the coming months with the support of online coaching from the AMA. Watch this space!